by bookshepherd_admin | Aug 8, 2014 | Book Industry News, How to Publish
Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for your book or do you...
by bookshepherd_admin | Jul 28, 2014 | Author Success, Book Industry News, Book Marketing
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s...
by bookshepherd_admin | Jul 18, 2014 | Author Success, Book Success, Judith Briles Unplugged
Your Book Success Is Up to You … and ONLY You! Last year, I sent three emails to three separate authors that I had shepherded and agreed to co-publish their books about the lack of sales. Publishers don’t love the term, “lack of sales.” None of...
by bookshepherd_admin | Jul 14, 2014 | Author Success, Judith Briles Unplugged, Publishing
Two publishing scenarios …do you choose self-publishing/independent or traditional? … that’s the question. Here’s an astonishing fact: Books published via small presses, independent presses, and gulf, even “self-publishing” are hitting multiple bestseller...
by bookshepherd_admin | Jul 11, 2014 | Author Success, How to Publish
Twenty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. A few years ago, I ran into Bob Kriegel at...