Tagged: bookmarketing

3 Tips for Fiction Authors in Building a Tribe of Superfans

3 Tips for Fiction Authors in Building a Tribe of Superfans

Way Too often, fiction authors delay thinking about their marketing campaigns or a book launch. Or even building a tribe of superfans. 
When asked, “Who’s the target market for your book? Who’s your ideal reader? Or, who are the bestselling authors in your genre?” it’s a stumper for most. Too often, it’s a deer in the headlights experience.
My nonfiction authors are usually clearer, including the Newbies. They can rattle off the likes and dislikes of their …

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Top Ten Twitter Tweets of September 21, 2019

Top Ten Twitter Tweets of September 21, 2019

Good Authoring Day to YOU …
Last Monday morning, when I stepped out on my back deck, I felt it. The snap. I felt FALL announce, I’m coming. A different type of “cold” was in the air. As the week progressed, the yellowing of leaves began to pepper through my many trees. Yeppers, fall is coming. Official, it lands in two days, on the 23rd. Summer is coming to an end.
I’m getting ready to launch my …

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Robocaller Hell and Back … or How to Slow Down, and maybe, Stop the Pests

Robocaller Hell and Back …  or How to Slow Down, and maybe, Stop the Pests

If you are like me, you get unwanted calls: most are robocall generated. Because I work with authors globally, I answer the phone. If it’s a robocall, I hang up and immediately block the number on my phone. I’ve learned, and I bet you have too, that the Do Not Call national lists don’t work—the robocallers have figured out how to get around them. Sometimes hiding calls within a bank of regional area calls to …

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The Book Shepherd