by bookshepherd_admin | Oct 17, 2014 | Book Industry News
Recently, I responded to a query from an author who wanted to transition from self-publishing to traditional publishing. She had successfully sold 60,000 books on her own. The first words out of my mouth were, “Why would you want to do that?” And then …I’m...
by bookshepherd_admin | Aug 8, 2014 | Book Industry News, How to Publish
Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for your book or do you...
by bookshepherd_admin | Jul 28, 2014 | Author Success, Book Industry News, Book Marketing
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s...
by bookshepherd_admin | Jun 16, 2014 | Author Success, Book Industry News, Book Marketing
Authors: You Don’t Have to Answer Every Question When Doing Media Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the...
by bookshepherd_admin | May 19, 2014 | Author Success, Book Marketing, Webinars
Over the last two months, I’ve delivered several 90 minute webinars for colleagues of mine that were designed for their specific followers. Ranging from Crowdfunding for Your Book Project to Creating a $1,000,000 Speech Using Your Book, the hosts...
