by bookshepherd_admin | Sep 22, 2020 | Author Success, Book Marketing, Podcasts
Podcasting is sizzling hot. Over 50% of homes in the US listening to podcasts–that’s over 60 million! Some residents listen within the walls … some grab their earbuds and head out for a walk; some listen in the cars. There are over 1,000,000...
by bookshepherd_admin | Aug 25, 2020 | Author Success, Book Marketing, Book Success, Social Media
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable. YES … Authors must be findable… easily findable. Right now … open a new tab on the browser you have opened...
by bookshepherd_admin | Aug 8, 2020 | Twitter Tweets
Good Authoring Day to YOU Looking forward to spending a few hours with authors this morning—it’s the Second Saturday of the month, meaning it’s the AuthorYOU Salons starting at 9 a.m. Mountain time. It’s a “grab your beverage of choice” … get ready with your...
by bookshepherd_admin | Aug 4, 2020 | Author Mistakes, Author Success, Book Awards, Book Marketing
Niche Books and Niche Publishing Deliver Bankable Results When authors say their book is for everybody, a reality check is needed. Your book is not for everyone. Ever. My truthiness: the more you niche yourself, the bigger your fan base; the greater your reader market...
by bookshepherd_admin | Jul 21, 2020 | Book Marketing, Book Success, self publishing
It’s reality check time … are you feeling a tad bummed as an author? Look in the mirror and ask: Are you disappointed with the flow of your book sales? So … why do some authors fail … and merely limp along with their book sales? Here are my top 10 reasons “why...
