Tagged: book marketing

Authors … Do You Resist Book Marketing?

Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Stop it.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

 
In April, I will have my next book available: How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos. One, by one, I’ll reveal all 101 of them … below is your next Tip for this week:

85     Create Tip Sheets and Cheat Sheets 
Authors don’t maximize their hot advice … yet readers love the idea of getting them in a nugget format. Enter the Tip or Cheat Sheet. For nonfiction, go through each chapter—what can you …

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Have You Matched UP Yet with Amazon?

Have You Matched UP Yet with Amazon?

Have You Matched UP Yet? It’s a Happy Birthday month to Amazon for its creation of the Kindle / Book Matchbook program.

Two years ago, Amazon quietly launched the Matchbook program. Designed to push print books … the bonus is that a buyer can get the eBook at a deep discount. Are you and your books in it? All you need is a print edition (POD counts) and an eBook. And, of course, to let Amazon know …

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Kick-Butt Author and Publishing Tips and Ahas

Kick-Butt Author and Publishing Tips and Ahas

Twitter is one of my favorite social media platforms… here’re a couple of tips to make your weekend.
Aha #TweeterTip #1: Are you asking your Peeps to Retweet you? Just add to the end of your Tweet: Please Retweet … Hint: if you spell out versus abbreviating (pls RT), you have a higher probability of getting a “goose” from others.
 
 
 
Aha #TweeterTip #2: Twitter allows for 140 characters which include your spacing. Did you know that if …

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Kick-Butt Author and Publishing Tips and Ahas

Kick-Butt Author and Publishing Tips and Ahas

 
It’s a glorious weekend here in Denver, Colorado. Lots of sun, no snow. It’s a Happy Dance for me!

 Be open for ideas that just “drop in” … 10 days ago, I was working on something totally unrelated, in an article buried up that I wrote last year … actually, it was an article that I spun into a chapter for a friend’s book. This time, it lured me to look it over. What if … …

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Sell YOUR BOOKS on the Royal Caribbean Cruise in January!

Sell YOUR BOOKS on the Royal Caribbean Cruise in January!

 
HOT SPIT … I love Great news!
We’ve just added brand new value to the Publishing At Sea cruise …
We’ve been able to arrange an official Royal Caribbean sanctionedbook signing event during our cruise. 
This is important as an author to you for 3 very important reasons …
1.  You’ll be able to actually sell your book on board. 2.  You’ll learn how to work a book signing. 3.  You can get very important PR photos of …

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