Update and Refresh your Metadata for your Book and Profiles
Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of your book in a way readers would typically do a Google search for that content or info. Add these to the keyword field on any site that offers your book (Amazon, BN, IngramSpark, your website, etc.) look …
Amazon Customer Care Tip: the phone # to call is 866-216-1072. It will direct you to an overseas contact. When I called for help on something for my Unplugged event, I hit two obstacles: 1-she was hard to understand with her accent; 2-there was so much background, it was difficult to hear anything. What to do? Just say you want a U.S. representative. You will be immediately routed back to the U.S. … clarity and …
Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!
Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …
Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.
You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …
I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …
In April, I will have my next book available: How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos. One, by one, I’ll reveal all 101 of them … below is your next Tip for this week:
85 Create Tip Sheets and Cheat Sheets
Authors don’t maximize their hot advice … yet readers love the idea of getting them in a nugget format. Enter the Tip or Cheat Sheet. For nonfiction, go through each chapter—what can you …
Have You Matched UP Yet? It’s a Happy Birthday month to Amazon for its creation of the Kindle / Book Matchbook program.
Two years ago, Amazon quietly launched the Matchbook program. Designed to push print books … the bonus is that a buyer can get the eBook at a deep discount. Are you and your books in it? All you need is a print edition (POD counts) and an eBook. And, of course, to let Amazon know …
Twitter is one of my favorite social media platforms… here’re a couple of tips to make your weekend.
Aha #TweeterTip #1: Are you asking your Peeps to Retweet you? Just add to the end of your Tweet: Please Retweet … Hint: if you spell out versus abbreviating (pls RT), you have a higher probability of getting a “goose” from others.
Aha #TweeterTip #2: Twitter allows for 140 characters which include your spacing. Did you know that if …