by bookshepherd_admin | Dec 9, 2011 | Book Industry News
Book Publishing … Take Advantage of Seasonal Selling Now If your book is ideal for a gift (and it’s a rare one that is not), seasonal celebrations are ideal to reach out to your followers … why not your book as the gift? This month, of course December is...
by bookshepherd_admin | Oct 28, 2011 | Book Industry News
Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial...
by bookshepherd_admin | Oct 7, 2011 | Book Industry News
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours? Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially...
by bookshepherd_admin | Sep 30, 2011 | Book Industry News
Quick Tips for ISBNs Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for...
by bookshepherd_admin | Jul 11, 2011 | My Blog, Newsletter, Personal Smarts, Speaking, Workplace Smarts
Gimmicks, Gadgets & the Buzz Factor At a recent three-day convention, I was slated to present the opening keynote for the next day and a workshop on communication the third day. It has always been my practice when time permitted, to come in a day early so I could...