Knowing who your competition is, what keywords and phrases to use and which people are looking for in your topic area are all powerful resources. Here are six to use:
1 Analytics is always important–what words and phrases work and what is your competition doing, what don’t. SemRush is a tool that you can use quickly just a click away.
2 Fast results are critical when the search is on. A great tool is SerpStat … knowing what your service is, what your books is about and who it is for opens up the door to keywords, phrases that others are using to search for. Think of it as a reverse directory.
3 Competition is always there. Add KeyWordSpy to your list of tools to check out what it is doing and what words/phrases are being used.
4 This is hot … meet Cyfe, a nifty tool that is great for hashtag tracking. The dashboard allows creating a memory holder for easy reference, especially on the latest hashtags for your niche. Cyfe allows for the adding of tracking Twitter and Google Plus hashtags. Think of it as an all-in-one dashboard.
5 The Google Keyword Suggest Tool is quick and easy to use online, providing results for Google, YouTube, Amazon and Bing. Always smart to see what Google suggests. All you do is enter a word and Google immediately suggests words to use.
6 An excellent companion to use along with Google Keyword Suggest Tool, try out KeywordTool.io is another freebie–IDing what buyers, visitors, and audiences are looking for on Google, Bing, YouTube and App Store.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing 
about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35 was published this summer: The How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2017, the dates are June 22-24th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU – Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen