Book Success: The Magic of Perseverance


Sometimes it’s not easy being an author … there’s rejection—sometimes in a cascading abundance; sometimes we authors feel that everything attempted is a massive flop; sometimes we think we should be committed for spending the time and money in creating our books; sometimes we think there’s no freaking way we can sell any; and sometimes we just think …

But then, a nudge comes into play. You love your topic. The cover makes you happy. You remember the unbelievable sense of pride when you held that first book in your hand. A kind word, email, or note comes your way that you’ve made a difference, solved a problem or just provided a new fan with a terrific story.

Authoring … what a journey. Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. Webster’s defines perseverance as continued effort to do or achieve something despite difficulties, failure, or opposition.

Isn’t that what we authors face—sometimes on a daily basis? Are you thrilled with your book sales? Would you like to increase them? Book sales don’t come from luck … they come from marketing work. And perseverance.

Your book is like an iceberg—5 percent is the writing; the other 95 percent is below the surface … everything that you do to kick start sales, your marketing, and your on-going plan. The continuation of your Book and Author Platforms. Everything.

For sure, authoring isn’t for sissies. Successful authors have more rejections than Hogan’s got goats. Successful authors have it the wall of dismal sales more times than they care to count. Successful authors have received more negative reviews than their walls have room to post them on. Successful authors have had days, sometimes weeks, months, even years when they have wondered, “What was I thinking …”

Hard work



2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two day intensive limited to a small group of authors who want to be seriously successful. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at . Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at