Topic: Author Success

YES … A New Book (and more) Is Gelling this Summer!

YES … A New Book (and more) Is Gelling this Summer!

Each summer, I teach the How to Write a Book in 4 Weeks workshop … Sometimes, I join in and complete one; other times, I start one, knowing that it will take some time.
The first time, crowdfunding was on my mind. Seeing now what’s known as the Author YOU Mini-Series, The CrowdFunding Guide for Authors & Writers was generated. A total of 96 pages in a 5 x 7 format, four colors throughout and with …

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My Take-Aways from Judith Briles Book Publishing Unplugged 2017

My Take-Aways from Judith Briles Book Publishing Unplugged 2017

I had plenty of take-aways from Judith Briles Book Publishing Unplugged last week. Some old, some new.

Yes, it was three intensive days for 47 of us.
Yes, it was loaded with plenty of new, hands-on info and author and book marketing tools.
Yes, it was an over-load of material and how-tos.
Yes, there was lots of laughing, eating, playing, working. Each came away with a detailed Judith Briles Book Publishing Unplugged Workbook that supported in detail all the …

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The Power of the Trademark!

The Power of the Trademark!

This month, I was “treated” to a dynamic workshop by Colorado IP attorney Julie Bernard. Not only did she handle 40 plus questions during the morning—her position was If you have a question—any question … you will get an answer was the motto for the morning. And boy, were there a book load of them.

The tsunami started with a statement Julie made about Kleenex® and Xerox® as examples—both long-standing trademarks of major corporations whose names …

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Hot Spit! Being on TV Will Sell Truckloads of Books!

Hot Spit! Being on TV Will Sell Truckloads of Books!

Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT!

Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
Yup, I get it … many authors would rather just be writing. After all, the blood and …

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Authors … Do You Resist Book Marketing?

Authors … Do You Resist Book Marketing?

Would you rather go for a root canal at the dentist? Or schedule a colonoscopy? How about avoid the author elephant in the room—book marketing? Get over it. The most common phrase out of too many authors is: I can’t market my books. Or, I don’t want to market my books. I just want to write. Get over it.

You have to market your books—your product. Oh please, get over your resistance. The reality is, YES …

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Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

Author Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who?

I need a “professional” to market my book is what too many authors think and say. That usually follows—I just want to write … I don’t want to market. Or, an I don’t know how to do any type of marketing.
Stop it.
Reframe your thinking and your marketing strategies. Whoever start the myth that you had to hire a “professional book marketer” is full of baloney … and I suspect other things. The belief is utter …

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Kick-Butt Author and Publishing Tips & Ahas

Kick-Butt Author and Publishing Tips & Ahas

List of Book Reviewers
Savvy authors will request reviews at Amazon, B&N.com, Goodreads, and other review opportunities–such as when someone/anyone buys your book directly from you.
Understand this: Reviews sell eBooks, printed books and audiobooks. Reviews make your eBook appear important. Solicit as many reviews as possible.
Reviews are the most effective and least expensive form of ANY book related promotion–far cheaper than an ad.
For reaching out to “unknown to you” reviewers, try The …

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