by bookshepherd_admin | Oct 20, 2020 | Author Success, Book Publicity, Book Success, Writing Success, Writing Tip
It’s Fall time … Are You Feeling a Bit of Author Fatigue Syndrome? Yep, I get it. You want to chill out. Me too. This year has been a year that none of us had envisioned. The never-ending political wars. The COVID wars. You name “it” wars. You want a break...
by bookshepherd_admin | Oct 6, 2020 | Author Success, Book Marketing, Book Success
How’s your book marketing doing? Are you scrambling for ways to connect in the social distancing mode of 2020 … or are have you chosen to submerge yourself in the shadows of your marketing, waiting for a better day? A better year? Don’t. The better thing...
by bookshepherd_admin | Sep 29, 2020 | Author Success, Book Marketing, Book Publicity, Book Success, PR and Media
Author and Book Marketing Smarts: Are YOU Quenching Your Reader’s Thirst? Two essential questions every author needs to address: Is my marketing working? Am I using the right words? When it comes to writing book marketing copy for promo purposes … does it grab a...
by bookshepherd_admin | Sep 15, 2020 | Author Success, Book Publishing, Book Success, Endorsements
Not a week goes by that I don’t get an email or a call from an author asking how to get an Endorsement for their book or how to get someone to write the Foreword. Here’s my response … For Forewords: Big suggestion … pull a line or phrase from the writer of the...
by bookshepherd_admin | Aug 25, 2020 | Author Success, Book Marketing, Book Success, Social Media
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable. YES … Authors must be findable… easily findable. Right now … open a new tab on the browser you have opened...
by bookshepherd_admin | Jul 21, 2020 | Book Marketing, Book Success, self publishing
It’s reality check time … are you feeling a tad bummed as an author? Look in the mirror and ask: Are you disappointed with the flow of your book sales? So … why do some authors fail … and merely limp along with their book sales? Here are my top 10 reasons “why...
