During COVID, authors need to be strategic in book marketing and book selling. Period.
Bookselling in the COVID world and 2020 meant virtual bookselling options. Authors egos want to be featured in the main bookstore in their community … but, bookselling is way beyond the bookstore (it has always been)—in fact, bookstores are minor players for the great majority of authors today–especially the independent, small press and self-published author.
Is there one true way to do market …
Caring … the Ultimate Solution that Authors can Deliver
This past month has been a visual and verbal overwhelm from every type of media. Hate and violence spewed forth … and caring, loving, concern flowed like lava, burying the shouters, revealing the outrage and wrongdoing, and skyrocketing discussions. We authors have the power to enlighten, reveal, soothe, heal with our words. Are you?
I’m reminded of one of my childhood favorites that I pull down occasionally: E. …
One person can make a difference—many will build a strong and thriving community. And one person can shatter a community, harming many and in some cases destroying the essence of their very breath, leaving their families and friends gasping.
Authoring … what a journey. Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. It’s the magic word that creates the buzz … the book sales … the author success. If that’s “the lottery”, then every one of us–meaning YOU– has the ability to grab the winning ticket. Your lucky charms have lined up!
Webster’s defines perseverance as a continued effort to do or achieve something despite difficulties, failure, or …
If you have experienced hurt, betrayal, fear, failure, critical illness, tragedy, or loss of a loved one and asked or thought: “Why?” or lamented, “If only …” or “Why did this happen to me … to us?”, then travel with me through my own ups and downs. Oh yes, I’ve had health issues like many of you (I died when I was 30 and came back); have had cancer; lost two of my children; went …
Authors must be findable… easily findable. Online is your friend–it’s the town hall–the global business card. You don’t want to get lost in the mist of what feels like nowhere.
Your 3 BIG Questions Every Author Needs to ASK … and ANSWER … NOW!
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled …
Oh Yes … yes, you can.
Would you like a “hands-on workshop” to soar your speaking that is limited to a small number of participants? Would you like to start making money with your book?
Comments from a recent Unplugged from “old time” speakers who thought they had all the tips and tricks they needed: ” I got more in two hours than in my 10 years of being a speaker” … “Wow, Wow, Wow.” Yup, …
Don’t Let Resolutions Sour Your Author Success!
Typically, most view January as the month of Resolutions. I suggest you don’t them as the clock strikes midnight tonight. Why?—simply this: most resolutions are trashed within a few weeks. In reality, over 70 percent are either stomped on, forgotten or deemed not worth the resolver’s while.
What are the top reasons resolutions that become out of sight … out of mind to we authors?
1 Creating an All or Nothing …