by bookshepherd_admin | May 16, 2014 | Author Success, Book Success
After spending several hours with a client who was incredibly frustrated (and most likely PO’d at me for being the messenger) that what she had so carefully structured in her 8 x 11 print out version was most likely NOT going to be the same presentation in the...
by bookshepherd_admin | May 2, 2014 | Author Success, Book Industry News
Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published author, you should have publishing questions. Plenty of them. As an author, ask: should I traditionally...
by bookshepherd_admin | Apr 26, 2014 | Author Success, Book Success
Do you have high performance patterns and strategies, yet throw them out the window when faced with … Facebook? Do you twitch instead of Tweet and become disconnected instead LinkedIn? Would you rather pine for something else besides Pinterest? Or how about...
by bookshepherd_admin | Oct 28, 2011 | Book Industry News
Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial...
by bookshepherd_admin | Oct 7, 2011 | Book Industry News
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours? Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially...
