by bookshepherd_admin | Oct 7, 2011 | Book Industry News
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours? Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially...
by bookshepherd_admin | Sep 30, 2011 | Book Industry News
Quick Tips for ISBNs Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for...
by bookshepherd_admin | Jul 1, 2011 | Book Industry News
What is Independence in the Author and Book Publishing Worlds? As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing? A...
by bookshepherd_admin | Jun 21, 2011 | Book Industry News
When Judith first published in 1981, St. Martin’s Press sent her out on a Book Tour, as other publishers did through the years. Times have changed. Totally. Author readings and signing sessions, once the staple of book publicity, have become dinosaurs. In fact,...
by bookshepherd_admin | Jun 14, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #7: Highly successful authors see the Big Picture and know how to SellDo you really understand selling and marketing? Can you do it? Do you know what the competitive books in your genre are and how your book is...
