by bookshepherd_admin | May 31, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #5: Highly successful authors become the Expert.Knowing what sets you apart from the crowed author sky allows you to boast a tad. You are the expert. You’ve done the work, paid your dues, and completed the research. Yes,...
by bookshepherd_admin | May 17, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #4: Highly successful authors know where and what their Niche is. If there is ever a formula for failure, it’s the one that where the author believes, truly believes, that her book is for everyone. Nonsense. The more you...
by bookshepherd_admin | May 10, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #3: Highly successful authors know how to Communicate. You’ve got the book, do you have the voice? Voice comes in all kinds of packages. Taking your unique approach to your topic, what’s your pitch for it … and who are...
by bookshepherd_admin | May 3, 2011 | Book Industry News
Trait #2: Authors must create books that are Current, Meaningful, with a little bit of “Salt”. Is what you are saying the same old thing that can be found in dozens, maybe, gulp, hundreds of books? Get with it—tweet the old stuff, be sassy, controversial, yes, salty....
by bookshepherd_admin | Apr 14, 2011 | Book Industry News
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and: 1. Create the publicity to now support your book and drive...
