by bookshepherd_admin | Nov 17, 2014 | Book Marketing
Do you want your book in the airport? If you do, you need to know that Hudson News (NJ based) or The Paradies Shops (GA based) are the only players for airport book sales. Pitch it to headquarters—it’s all about the book … has to be designed and written...
by bookshepherd_admin | Nov 11, 2014 | Book Publicity, Books
A special message from Joan Stewart, for next weekend … If you want to sell books, you’ll sell far more if you’re not just an author. You also need to be an expert, even if you’re writing fiction. But it can take years to gain expert status in your...
by bookshepherd_admin | Nov 3, 2014 | authors, Book Shepherd, Books, Personal Smarts, self publishing, Workplace Smarts
Should you publish to enhance your credibility, reputation … or just launch into a new stage of your career … or a new career. Not a week goes by that these questions don’t surface via email or a phone call: Should I try to sell my...
by bookshepherd_admin | Oct 14, 2014 | Book Marketing, Special Posts
I have a time sensitive gift for you. This month, I’m joining 20 other book marketing experts (we have collectively sold millions of books) in an online event to share how we’d sell 1,000 books in 21 days, something most authors never do. Through Wed.,...
by bookshepherd_admin | Oct 13, 2014 | Author Success, Book Success, Publishing
Have you been to a writer’s or publishing conference where you are a newbie? You quickly learn, and not so quickly, learn where stuff is; what’s the buzz; who the must hear speakers are; what’s the protocol for the conference. You learn the Rules...
