The Book Shepherds on Publishing: which is for you?
I’m afraid you are in for a rude awakening if you go the traditional route. Yes, you can get the attention of an agent and publisher with 60,000 book sales—especially since the traditional publishing averages LESS than 5,000. What’s motivating you—maybe ego? Do you think there will be less work on your side involved with creating sales? Maybe you think a publisher will promote like hell? Think again.
The Book Shepherds on Authors and Media Interviews
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. Or, they have their own agenda. What to do? Why take control, that’s what you do!
Remember growing up, we were taught that we had to answer any question an adult asked you? Forget that rule. Authors need, no must, learn how to deflect a question.
Authors: You Don’t Have to Answer Every Question When Doing Media
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the back cover, yes; flaps, yes–their producer has supplied the questions that will come your way.
Over the last two months, I’ve delivered several 90 minute webinars for colleagues of mine that were designed for their specific followers. Ranging from Crowdfunding for Your Book Project to Creating a $1,000,000 Speech Using Your Book, the hosts remarked–“I’ve never had anyone hand on until we all said our good-byes.”
Hmmm … my webinars had Klout with the audiences, what was different from mine that the gazillions of webinars that are floating around today?