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The Book Shepherds on Publishing: which is for you?

The Book Shepherds on Publishing: which is for you?

The Book Shepherds on Publishing: which is for you?
I’m afraid you are in for a rude awakening if you go the traditional route. Yes, you can get the attention of an agent and publisher with 60,000 book sales—especially since the traditional publishing averages LESS than 5,000. What’s motivating you—maybe ego? Do you think there will be less work on your side involved with creating sales? Maybe you think a publisher will promote like hell? Think again.

Book Publishing and Editors Are Like Peanut Butter and Jelly

Book Publishing and Editors Are Like Peanut Butter and Jelly

Why so many authors think that their friend who teaches literature at the local college, or their sister who loves everything they write and do is the perfect editor for their work is beyond me. Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent published books than those produced by the traditional NY houses—and too, too many have minimal, if any, editing. Think “ruthless editing.” Cut and shape, hire a pro—and, when in doubt, cut it out.

Book Awards … Should You or Shouldn’t You?

Book Awards … Should You or Shouldn’t You?

The Book Shepherds on Book Awards …
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and:
1. Create the publicity to now support your book and drive up book sales. Write a media release that includes who awarded you, in what topic area. Make sure you include your book title (I’ve actually seen this forgotten), you as the author, publisher and where the book is available. For example, I live in Colorado—the top book store in Denver is the Tattered Cover—include that the book is available (and make sure it is). If you have a judge’s comment and appropriate, include it.

Book Success: The Magic of Perseverance

Book Success: The Magic of Perseverance

Sometimes it’s not easy being an author … there’s rejection—sometimes in a cascading abundance; sometimes we authors feel that everything attempted is a massive flop; sometimes we think we should be committed for spending the time and money in creating our books; sometimes we think there’s no freakin way we can sell any; and sometimes we just think …