by bookshepherd_admin | Oct 28, 2011 | Book Industry News
Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial...
by bookshepherd_admin | Oct 7, 2011 | Book Industry News
eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours? Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially...
by bookshepherd_admin | Sep 30, 2011 | Book Industry News
Quick Tips for ISBNs Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for...
by bookshepherd_admin | Jul 1, 2011 | Book Industry News
What is Independence in the Author and Book Publishing Worlds? As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing? A...
by bookshepherd_admin | Jun 21, 2011 | Book Industry News
When Judith first published in 1981, St. Martin’s Press sent her out on a Book Tour, as other publishers did through the years. Times have changed. Totally. Author readings and signing sessions, once the staple of book publicity, have become dinosaurs. In fact,...
