by bookshepherd_admin | Jul 28, 2014 | Author Success, Book Industry News, Book Marketing
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s...
by bookshepherd_admin | Jun 16, 2014 | Author Success, Book Industry News, Book Marketing
Authors: You Don’t Have to Answer Every Question When Doing Media Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the...
by bookshepherd_admin | May 19, 2014 | Author Success, Book Marketing, Webinars
Over the last two months, I’ve delivered several 90 minute webinars for colleagues of mine that were designed for their specific followers. Ranging from Crowdfunding for Your Book Project to Creating a $1,000,000 Speech Using Your Book, the hosts...
by bookshepherd_admin | May 9, 2014 | Author Success, The Book Shepherd
It never fails … at every conference I speak at, multiple attendees will say, “I can’t believe you’ve written all these books … I wish I could write a book.” And I always respond, “Why not? You can with Vision, Passion and Commitment.” Is there a book in you? ...
by bookshepherd_admin | May 2, 2014 | Author Success, Book Industry News
Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published author, you should have publishing questions. Plenty of them. As an author, ask: should I traditionally...
