Monthly Archives: December 2011

Book Publishing … 4 Factors that IDs Your Path

Book Publishing … 4 Factors that IDs Your Path

Which book path is for you–traditional … self … independent–which? Four words can get you focused: timing, control, quality and money. All are key factors when it comes to publishing.
Timing—if your manuscript is completed, you can have it edited, cover and interiors designed, printed and in your hands within four months or less. With traditional publishing, you can have your manuscript completed and it will most likely be in your hands in 18 months.
Control—if you …

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Book Publishing: It’s Not a Fad … It’s a Trend-Skipping NY

Book Publishing: It’s Not a Fad … It’s a Trend-Skipping NY

A distinct trend has surfaced with book shepherding clients I’ve worked with this past year. These successful, traditionally published authors are choosing to bypass New York. Yes, if they offered their ideas, their manuscripts to the traditional publishing community via their agents, the odds were extremely high that they would receive a hefty offer to publish the new book. Yet, these authors chose not to. Why?

Book Publishing with Virtual Book Blog Tours

Book Publishing with Virtual Book Blog Tours

While a traditional author tour involves traveling to different cities to make personal appearances, a virtual tour lets authors appear on a number of virtual venues during a specific time. Many virtual book tours are made up of articles or book reviews posted on blogs, but tours can also include other components such as interviews on online or broadcast radio, social media chats, book giveaways, and more.

The main goal of a virtual book tour is to sell books, but are there other benefits for authors?
Absolutely! Authors have the opportunity to develop relationships with their tour hosts; get new book reviews; interact with potential customers; get people talking about their book and sharing it with others; increase their opt-in mailing list; get quality backlinks to their website for SEO purposes; and more. I have found that being on tour seems to increase sales of my other books, not just the book that I’m promoting on the tour.

Can authors organize their own tour, or do they need to hire someone?
Organizing a virtual book tour is not difficult, but it does require an investment of time. Authors who are pressed for time or want to leave the details to someone else can hire a virtual book tour manager (there are several companies that specialize in this service), or get assistance from their publicist or a virtual assistant. But authors will still need to create content for the tour and promote it.

Got Book? … Take Advantage of Seasonal Selling Now

Got Book? … Take Advantage of Seasonal Selling Now

Book Publishing … Take Advantage of Seasonal Selling Now

If your book is ideal for a gift (and it’s a rare one that is not), seasonal celebrations are ideal to reach out to your followers … why not your book as the gift? This month, of course December is hot. But so will January … for the “how-to” crowd, this is the high GOYA month—Get Off Your Ass—and get started (or re-started).