Fall is heavy book media promotion time—on the air, on the TV and certainly in the bookstores. Keep media lead times in mind when planning for book publicity. Some you only need a short time (radio, TV, print); others you need lots (magazines, some TV and print). You need to be planning right now, what you will do … not on September 1st.
Monthly Archives: July 2013
… it’s time to do your Summer Cleaning for Author and Book ideas …
with your old stuff? And old ideas?
When it comes to writing, and publishing, the fabulous concept you had a few years ago may need to be rethought, revamped, or, gulp, tossed out.
Is the idea you have current? Leading Age? Has it been done been done before and have you come up with a whole new twist? Or is it … yawn … old …
WOW—here is the Stupid Publisher Trick of the Week: Random House/Ballantine has canceled Paula Deen’s upcoming cookbook, Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up set to launch in October (already #1 on Amazon) because of “careful consideration” regarding the charges of racial slurs and harassment … what kind of baloney is that? And just how many millions of dollars has Ballantine registered on its books since she was a “prized” author in its stable?