Monthly Archives: April 2016

Kick-Butt Author and Publishing Tips & Ahas April 30, 2016

Kick-Butt Author and Publishing Tips & Ahas April 30, 2016

Libraries are Authors’ FRIENDS … what are you doing to connect and support it? How about:

Find out how your local library orders books. Libraries may have small budgets for new book purchases and share copies through their local library network.

Visit your local library and meet the buyer for your genre—some have one who does it all; others have many.

Libraries are beefing up both their “e” and “a” formats and have expanded their buying budgets—eBook and …

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The Author Goldmine: Repurpose Content … Are You?

The Author Goldmine: Repurpose Content … Are You?

There is no reason to create/invent new-new material for every social media platform or product you put your fingers on. A book that was written a few years ago can be cut up, combined with new information and re-introduced—new title, new ISBN, new descriptions, new cover … just new-new, all seeded with words that you created long ago. Now modified, they are repurposed.

Let’s look at blogs. If you take a blog post or an article …

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Kick-Butt Author and Publishing Tips & Ahas April 23, 2016

Kick-Butt Author and Publishing Tips & Ahas April 23, 2016

 
How are you selling your books? Just waiting the Amazon order? If you are, you are shooting your book in its pages. There are distribution options beyond online retailers and brick-and-mortar shops. 
Have you:

Created your own website and sell your book there.

Summer is coming. How about approaching book fairs? May communities have book fairs and welcome authors to purchase tables and sell books (and be available for a book signing).

Offer to speak where there are potential …

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Beware of Publishing Pitch Fests

Beware of Publishing Pitch Fests

 

Be careful of what is known as a “pitch fest.” Pitched to newbie authors as education, they are really designed to lure them in (and their credit cards) to buy, buy, buy and buy some more. What are they buying? Products, services, trainings—you name it.  Pitch fests are big business for the promoters. Authors want a quick fix to whatever ails them … or they are on the hunt to the “wonder cure” for quick …

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Kick-Butt Author and Publishing Tips & Ahas April 15, 2016

Kick-Butt Author and Publishing Tips & Ahas April 15, 2016

Authors deal with a variety of contracts … here’s a couple of tips to add to your radar screen:
Know the Difference between Exclusive and Nonexclusive ContractsDon’t give everything away. I get it—you are thrilled that a publisher (or anyone) is interested in your book. Breathe and know what you are letting others do with your work. When it comes to the self-publishing companies (the ones that you pay to publish your book), do not, do …

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IBPA in the Springtime in Salt Lake City!

IBPA in the Springtime in Salt Lake City!

This past weekend, I was in Salt Lake City, where the annual Independent Book Publishers Association (IBPA) Publishing University was held at the Marriott City Creek across from the huge Salt Palace Convention Center. Speaking at the conference on CREATE YOUR 30-SECOND PITCH was the lure that got me there PLUS catching up with publishing PALS, connecting with PUBLISHING PROVIDERS and providing over 20 MINI-CONSULTS with attendees … whew!
Without a “rush” on me to get …

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Kick-Butt Author and Publishing Tips & Ahas April 08, 2016

Kick-Butt Author and Publishing Tips & Ahas April 08, 2016

 Never, Never, Never Use Song Lyrics without Getting Written Permission
Songwriters and musicians don’t give their words away. You may have a favorite line from Yesterday by Paul McCartney … but you will be “yesterday” if you don’t get written permission to use them. You would have to pony up some bucks to use anything from his or the Beatles’ work in your book.  As you read this, Sir Paul McCartney is aggressively seeking the rights …

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Are You Repurposing Your Books and Expertise?

Are You Repurposing Your Books and Expertise?

As I finish up the corrections of my new book over the weekend, I’m doing the happy author dance–this is one terrific book—jeeze, I so wished I had just a fraction of the 101 ahas within when I started down the publishing path 30 years ago. AND woot! … I can divvy it up into a bunch of “macros” — remember, it’s part of the Mini-Guide AuthorYOU series— and with a few tweaks, repackage and …

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