The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

Don’t Miss Out: Early Bird March Speaking Unplugged Discount Ends Soon

Don’t Miss Out: Early Bird March Speaking Unplugged Discount Ends Soon

is a very, “hands-on workshop” with me to soar your speaking. Comments from November’s workshop for “old time” speakers– ” I got more in two hours than in my 10 years of being a speaker” … “Wow, Wow, Wow”

You want to be at Judith Briles Speaking Unplugged if you want to know how to structure a speech; create the stories to enhance your presentation; create an opening or closing that hooks the audience; know how to engage …

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Top Ten Twitter Tweets of January 11, 2018

Top Ten Twitter Tweets of January 11, 2018

WOWSA … it’s the first week of the year and winter blasts have hit much of the U.S. The two things I love, love, love about kissing Winter Solstice is that a few minutes of “daytime” is added each day AND … we are moving toward summertime. A happy dance for me.
But, here’s what’s cool about winter— it’s hunkering downtime. For me, my hunker down is to finish book #36—How to Create a $1,000,000 speech. …

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What’s Your Author and Expertise “Buzz” Factor?

What’s Your Author and Expertise “Buzz” Factor?

I know, I know, I know … marketing is crucial to your book success. So are YOU. Meaning, what are you doing to position you and your expertise in the right markets?

Are you coat-tailing what your competitors are doing?
Are you using every conceivable word or phrase that might bring buyers to you?
Are you a master at “BB Gun Marketing?

I suggest you think again. I get using keyword phrases and highly recommend it for websites and …

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Top Ten Twitter Tweets of January 04, 2018

Top Ten Twitter Tweets of January 04, 2018

WOWSA … it’s the first week of the year and winter blasts have hit much of the U.S. The two things I love, love, love about kissing Winter Solstice is that a few minutes of “daytime” is added each day AND … we are moving toward summertime. A happy dance for me.
But, here’s what’s cool about winter— it’s hunkering downtime. For me, my hunker down is to finish book #36—How to Create a $1,000,000 speech. …

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3 ways to find readers for your Fiction

3 ways to find readers for your Fiction

 
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign.

One of the first questions I ask is, “Who’s the target market for your book?”
Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes of their ideal readers in about 30 seconds, sometimes with a little prodding from me.
For fiction authors, the question often stumps …

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Top Ten Twitter Tweets of December 28, 2017

Top Ten Twitter Tweets of December 28, 2017

The final weekend of the year surfaces this tomorrow—it will be a looooong one for most. Be safe. Stay warm. Do have fun. And please do some noodling … visualize what your ideal 2018 will be for your authoring and publishing endeavors. What do you need to do to create it? To make it happen? What tools and skills do you need? Or what do you personally need to do to push you over to …

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Top Ten Twitter Tweets of December 21, 2017

Top Ten Twitter Tweets of December 21, 2017

The Holiday season continues. It’s easy to dive in and enjoy the fun, the food, the frolic. Don’t forget—when you take a vacation from work (your book, your writing, your publishing), you should be refreshed. Are you … or are you feeling exhausted? And today is “the longest night” of the year … it’s Winter Solstice … which makes me happy—it means I’m now moving one-day closer to summertime! Have a wonderful long weekend. Happy …

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5 Ways Your bank Can Help You Sell More Books

5 Ways Your bank Can Help You Sell More Books

One of the best ways to sell books is to do a book signing or author event at your local library because libraries are publicity machines.

I was reminded of that recently when I visited the Grafton, Wisc., branch of U.S. Bank where I do my banking. While standing in the short line waiting for a teller, I saw a poster and bookmarks advertising a book signing for New York Times best-selling author Elizabeth Berg. The …

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