The Book Shepherd … Practical Advice, Strategies and Resources for Authors and Books

Revisiting Book Awards for Authors

Revisiting Book Awards for Authors

 Which book awards do you enter? Do they matter?
Let’s start with the second question first. The answer: sometimes. Depending upon the tenacity of the author/publisher in getting the word out about the book and the award, you could be wasting your money. Awards can be used to market your book, but it doesn’t happen by itself. You will be the primary promoter. Always. People like winners. If you promote that you and your book are …

Read More

Top Ten Twitter Tweets of November 10, 2018

Top Ten Twitter Tweets of November 10, 2018

Loved it … last weekend, we had quite a crowd for my monthly Author Circles and this weekend … wowsa, it’s Speaking Unplugged on the final day of the two-day event… Twenty-five awesome, and I do mean awesome authors joined me for two solid days of creating the Cash Cow 2-Step and the how-tos in selling lots of books.  And this month continues the all about writing the draft … or 50,000 words of your …

Read More

Get your Author Success Formula

Get your Author Success Formula

The Author Success Formula in 8 Steps
Step 1 – Know Your Genre and Who the Top Sellers and Influencers Are … It Excels Your Learning Curve
Author Success starts with knowing who the top writers and influencers are in their genre. Read them; follow their blogs and social media; attend signings and programs that feature them when possible.
Step 2 –Business Embrace that Authoring and Writing is an Ongoing Learning Process … Always
Author Success is supported with …

Read More

Do Your Actions … Do Your Words … Does Your Promise Match Your Branding Message?

Do Your Actions …  Do Your Words … Does Your Promise Match Your Branding Message?

OK … I’m someone who loves to cheer for and work with authors; learn new things; read a mystery/thriller; putter in the garden (on my list to do is to enroll in the Master Gardner course at the University of Colorado soon; cook for my friends; entertain in my home; and, I admit, I’m a bit of a news junkie.
At this point, I do not know where you are … but where I am is …

Read More

Top Ten Twitter Tweets of October 27, 2018

Top Ten Twitter Tweets of October 27, 2018

WOW … what a week. So many books heading to printers this week: three indexes to be completed; back book cover writing for clients and today, it’s my annual Author Tea today. I’m cooking and creating goodies galore for happy book buyers. Are you coming?
Colorado authors: The next AuthorYOU Circles is slated for Saturday, November 3rd. All dates for 2018 at www.Meetup.com/AuthorYou AND, this is where you register (meaning join—it’s a freebie) to attend.
AND … …

Read More

OH-OH … Only 5 Spots Left for NOV Speaking Unplugged …

OH-OH … Only 5 Spots Left for NOV Speaking Unplugged …

 
Oh Yes … yes, you can.
Would you like a “hands-on workshop” to soar your speaking that is limited to a small number of participants? Would you like to start making money with your book?

Comments from a recent Unplugged from “old time” speakers who thought they had all the tips and tricks they needed: ” I got more in two hours than in my 10 years of being a speaker” … “Wow, Wow, Wow.” Yup, …

Read More

Top Ten Twitter Tweets of October 20, 2018

Top Ten Twitter Tweets of October 20, 2018

It’s been fighting a cold flush bug that my daughter and granddaughter shared with me in our confined cabin last week. Not nice … So want it to exit the building pronto. Meanwhile, lots of books finishing up. Huge cheers for my authors who have crossed the finish line. Now, it’s momentum building time.
How’s your week been?
If you are in Colorado October 27th, come to the Authors Tea … and on Nov 3 … COME! …

Read More

12 Ways for Authors to Turn Books into Ideal Gifts

12 Ways for Authors to Turn Books into Ideal Gifts

My book truthiness … books are my morning, afternoon and evening delight.
Of many of my favorite things, books top my gift giving list … and receiving list.  If you are stymied of what to give to a favorite aunt, a good friend, something that says, “I’m thinking of you … and put some thought into it.” It there is one item where there is “something for everyone one”—it’s a book.

The same book isn’t for everyone …

Read More