If there is a possibility of connecting with a sponsor—by speaking, premium sales or corporate sponsorship—think about what your cover design. Is there room on it that a corporate logo could be placed on a special printing run?—that’s worth money to you. Or, consider/offer to a key person, such is the CEO, to write a forward for a special printing run. Most CEOs don’t write books—you can count on a group or company to buy lots and get behind it. Authors can earn significant moneys when associations and corporations get behind a book and decide to use it in their promotional messages.
Books and Sponsors