Topic: Social Media

Critical Question for All Authors: Are You Findable? by Judith Briles

Critical Question for All Authors: Are You Findable? by Judith Briles

If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable.
YES … Authors must be findable… easily findable. Right now … open a new tab on the browser you have opened or open a new browser. What’s your expertise or your tagline. Type it in and do a “search” … what pops up? YOU … or someone else?
Online is your friend–it’s the town hall–the global …

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7 Rules to Avoid Author Self-Sabotage — Don’t Be a WikiLeaks Moment!

7 Rules to Avoid Author Self-Sabotage — Don’t Be a WikiLeaks Moment!

As the political season enters the final month, we have all been overloaded with accusations, innuendos and a variety of interesting and inventive side steps and blatant untruths. Some of you are appalled by it; some of you have been amused by it; some of you have been mesmerized by it; some of you are sick of it; and some of it you have chosen to just ignore it.  Why am I bringing this up? …

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Do You Have Extra Protection for Facebook? by Judith Briles

Do You Have Extra Protection for Facebook? by Judith Briles

It’s Time to Do A Facebook Setting Checkup
Are you concerned about Facebook posts or requests? Many are. Next year is an election year and you can bet that Facebook will have hiccups.

Plus, we are getting calls and emails from our authors about Facebook and how to reduce unwanted friend requests, revealing too much information and reducing some of the oddball exposure that seems to emulate from Facebook.
 
Start with:
Go to Settings – Privacy in your FB …

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Tips for #Authors to Become a Rock Star with LinkedIn

Tips for #Authors to Become a Rock Star with LinkedIn

Rock Your #Author Branding and Expertise with LinkedIn
Over the weekend, I attended the workshop delivered by LinkedIn expert and author of LinkedIn: 101 Ways to Rock Your Brand, Viveka von Rosen for the AuthorU.org community. Of course, it was ALL about LinkedIn … how to maximize what you are doing as an author, how to use it to expand your branding and expertise and, of course, your author success.
If you are like me, at least …

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KickButt Author and Book Publishing Ahas: KeyWord Search and Spy Tools

KickButt Author and Book Publishing Ahas: KeyWord Search and Spy Tools

Knowing who your competition is, what keywords and phrases to use and which people are looking for in your topic area are all powerful resources. Here are six to use:
1 Analytics is always important–what words and phrases work and what is your competition doing, what don’t. SemRush is a tool that you can use quickly just a click away.
2 Fast results are critical when the search is on. A great tool is SerpStat …  knowing what your …

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It’s Selfie Time … Are You Doing Publicity Shout-Outs?

It’s Selfie Time … Are You Doing Publicity Shout-Outs?

 
If you want to move from barely visible to all over the place, there’s work to do when and where is comes to gather publicity for yourself … for your book.
Here are ten tips to get you started:

Create a Website for your book. No exceptions. If you don’t have one, it will be hard for potential readers to find you and the media to promote you. Make sure that you have a media tab on …

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Build Your Twitter Empire for Marketing, Branding and Influence

Build Your Twitter Empire for Marketing, Branding and Influence

How do you like your social media served up? If it’s long or chatty, most likely Facebook is going to be for you. If it’s visual, Pinterest will be in your corner. If you want visual and quick, Instragram might be for you. If you want short and punchy, than Twitter will be in your feed. If you write for the YA crowd, then Tumblr and Instragram will beckon to you. If you are about …

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Book Marketing Myth #2 … Major Media Always Sells Tons of Books

Book Marketing Myth #2 … Major Media Always Sells Tons of Books

 Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure!

If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.”
I get it … many authors would rather just be writing. After all, the blood and guts, heart and soul are already in the book. What else could anyone want?
One …

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The Book Shepherd