How to Create and Write Snappy Sassy Sizzling Book Back Cover & Marketing Copy It’s Bye-Bye Boring Back Book Cover time … You don’t need an MBA or Ph.D. to be good at creating clever and engaging copy. Are you ready to stop creating boring titles, headlines, and...
Footnote and Endnote Mania … Do You or Don’t You in Your Writing? I repeatedly get questions about the use of Footnotes and Endnotes. My usual advice is–don’t, at least with Footnotes. Unless you are doing an academic or clinical type of book, they tend to...
The Power of a Social Media Post When the follower of a California fire took to Twitter to post about it in 2007, hashtags were born. Desiring to add ongoing information, @NateRitter pushed out Tweets every few minutes about the #SanDiegoFire. Others joined in. Locals...
The Freedom to Write Should Be Celebrated Every Day Monday was the 4th of July … a huge day in America. Many starts in early—this year, last Friday was mostly likely the kickstart. Flags were out. Families and friends gathered at picnics, barbecues, movies, and...
Author Smarts: The Power of “Re” As last year came to an end, I started my simmering process. A noodling of what I imagined I wanted to do going forward for The Book Shepherd and for me personally. I know that I have The Author’s Walk on my writing calendar with...
Author and Writing Immersion Last weekend found me immersed … and absorbed in art. An art form that I hadn’t experienced to the level before. Last year, I had bought tickets for the Van Gogh Immersion Experience, tucked them away, and was reminded on Friday that my...
