Dr. Judith’s Saturday Blog – Be A Doer … Not a Dreamer

Don’t Stop with the First Search Response

The author’s marketing world is a big place that is filled with nuance and constant change.

Think of the Google search box. It’s blank. You fill it with keywords that you anticipate will take you to a desired destination with a single click.

Maybe.

Most likely, you will be met with “sponsored ads” that follow your keywords after you click and pitch for products and services.

Keep scrolling until you get to what the search engine generates in the “beyond” … which it takes you several pages beyond page one of a search.

Or you go back to the blank search box and refine what you are looking for. With better words. More precise.

Dr. Judith Briles is The Book Shepherd … Publishing & Book Marketing Expert, Coach, Consultant … Author of 45 books including How to Avoid Book Publishing Blunders, her memoir When God Says NO, and her historical fiction The Secret Journey and The Secret Hamlet. Subscribe to her Tuesday and Saturday blogs on her website, https://TheBookShepherd.com.