In April, I will have my next book available: How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos. One, by one, I’ll reveal all 101 of them … below is your Tip for this week:
Author Photos Should Be Created by a Pro
Authors need photos, plenty of them. Nothing shouts “unprofessional” like a headshot taken in front of a wall inside or outside of your house—they come across as flat, which is what you don’t want to do. A more casual headshot / “action” shot allows your personality to shine through and works well in specific areas of your marketing: Author One Sheets, Book One Sheets, websites and social media profiles. Make sure you have a Media tab on your website and include a few there that can be used
When is the last time you had a “photo shoot” by a professional photographer who “gets authors”? This is not a standard business head shot or something like a college grad photo (yet, most are). You want some casual; some in a surrounding that you love or are inspired by; some that show a sense of fun; how about a few outdoors? Authors have moved beyond the plain vanilla type of photo to one that is more reflective of their personality, their work, their play.
Tip: Invest in a professional headshot(s)—one that is more “formal” and one that is more “casual.” Make sure you get the rights to use your photos in any manner you desire without have strings attached to how many times it can be used. When interviewing photographers, ask to see their portfolio samples of other authors and personalities they’ve done. Ideally, you want one price for multiple shots that you can use over and over and the photographers puts all the finished images on a disc and/or sends them to you via email. Of course, you save them in a separate folder on your computer as well as on a backup flash drive.
Source: How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos by Judith Briles©2016.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2016, the dates are June 23-25th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.