Kick-Butt Author and Publishing Tips and Ahas

Kick butt sheep test 2

 Ideas were popping everywhere from the recent webinar I did with Joel Friedlander, Amy Collins, Joan Stewart and Kelly Johnson… it was hot and you want to listen to the full hour. Download it on the Publishing at Sea website here … and come on the cruise in January of 2016. All details here.

  1. If you want bookstore and library sales, but are nervous about returns… Set your book as returnable for 6 months and once stocked, evaluate sales and return rate. Once return rate hits 12% make it non-returnable. You CAN have it both ways.
  2. Keep your author photo off the back of the book. Use back cover (PRIME realestate) to sell sell sell the benefits of your book to potential purchaser. INSTEAD, add it to About the Author at the back of your book. You do plan on having an About the Author page … yes?
  3. Relaunch your book into a new market every 3 months. Keep it fresh by identifying and pursuing new markets.

    Non-fiction-Industry associations, then political leaders, then a particular region of US, then …

    Fiction- Book clubs then libraries then online discussion groups then …

    By focusing and delving into one element at a time you can RULE that market in 90 days. 


Ashography Event Photography

Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 33 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #33 will be published in June: The CrowdFunding Guide for Authors and Writers.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.