Shine as an expert

Shine as an expert … Rise as the thought leader!

If there was one thing that rose to the top at Author U’s excellent Brunch and Learn workshop with Patrice Rhoades-Baum, it was the need to clarify the value you deliver to your reader. Can you? Really?

Her tag line is: Shine as an expert. Step up as a thought leader and you can find out plenty about her via her website, www.PatriceRhoadesBaurm.  As The Book Shepherd, mine is: Creating successful authors with practical publishing audience.

What’s yours … and do you have one?

Questions for you …

  • Do you know what your readers’ needs are?
  • How will you/do you address the challenges and problems that they encounter in your writing?
  • What is unique about you?
  • What sets you apart from every other author who writes in your genre?
  • What is your secret, your special sauce, that you bring to them?
  • Why is your voice, your work, different from everyone else?
  • Who are your competitors?
  • What do your competitors do differently than you do?
  • What do your competitors do better than you do?
  • What do you do better than your competitors?
  • What value and benefit do you bring to your reader?

Time after time, authors are asked about their books—“Tell me about your book …” They do it in perpetuity.

They are asked about what they do; what their expertise is; what their books are about—“Tell me about them …” They do it in perpetuity.

Stop it. This is a critical part of your work as an author. It is the core of your brand, your authoring business. As Patrice Rhoades-Baum says, “Don’t be ooshie-gooshie with your words!”

Ooshie-gooshie, not for you. Not for me.


Dr. Judith Briles is a book publishing expert and coach. Often, she must roll up her writing sleeves and become a Book Doctor, juicing up storylines and author words. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 45 books and 56 book awards including Author YOU: Creating and Building Your Author and Book PlatformsSnappy Sassy Salty: Success for Authors and Writers, and How to Create a Million Dollar Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon and her historical fiction debut The Secret Journey and The Secret Hamlet. Collectively, her books have earned over 50 book awards. Judith speaks throughout the year at publishing conferences. 

Throughout the year, she holds Judith Briles Book Unplugged in-person and online experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensives limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE. The AuthorU-Your Guide to Book Marketing podcast is ranked in the TOP 10 podcasts for book marketing by Mashable and Feedspot.

Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorYOU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact her.

©2024 Judith Briles – The Book Shepherd™ All Rights Reserved