My marketing bad … I should have done this in the beginning …

My marketing bad …

I should have done this in the beginning …

If you are creating blogs, events, or anything that needs a lead or pitch … it’s time to start a Swipe Folder. My podcast interview with Internet Marketing guru Tom Antion jogged me into action.

It’s my bad … I should have done it when I first marketed my Unpluggeds … or anything that needed a sign up or registration.

It’s time to create a folder that most like has a bunch of sub folders and files. A folder that is designed to save me oodles of time when I’m looking for “leads” to put in titles or email pitches that will get the attention of potential participants, most like

So … my question is: Do you have a Swipe File?

Anyone who does copywriting typically borrows ideas and lines and then customizes them. Make them your own. Start collecting them.

Every top copywriter keeps a “Swipe File” of copy they have seen that really grabbed them. They use the idea of the copy they’ve read or heard but tweak it with their own material. Now it’s theirs.

It’s time to make yours. Create a folder. It would located in in your Documents folder … but create a “shortcut” to the file and land it on your Desktop on your computer. Shortcuts are duplicate files that synch with the original file. Whenever a change is made, it’s duplicated in the other.

That way, anything that grabs your attention can be added quickly and you don’t have to search for the folder’s location. Ideas may come from the front covers of magazines, headlines in magazines and newspapers. Pay attention to the “tease lines” that news related, talk related, reality shows use to keep luring the viewer/listener/reader in. All are fair game.

Get going. Just start collecting things that got your attention.



Dr. Judith Briles is a book publishing expert and coach. Often, she must roll up her writing sleeves and become a Book Doctor, juicing up storylines and author words. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 44 books including Author YOU: Creating and Building Your Author and Book PlatformsSnappy Sassy Salty: Success for Authors and Writers, and How to Create a Million Dollar Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon and her historical fiction debut Secret Journey. Collectively, her books have earned over 45 book awards. Judith speaks throughout the year at publishing conferences. 

Throughout the year, she holds Judith Briles Book Unplugged in-person and online experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensives limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE

Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorYOU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact her.

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