by bookshepherd_admin | Apr 14, 2011 | Book Industry News
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and: 1. Create the publicity to now support your book and drive...
by bookshepherd_admin | Feb 21, 2011 | Book Industry News
At a recent three-day convention, Judith was slated to present the opening keynote for the next day and a workshop on communication the third day. It has always been her practice when time permitted, to come in a day early so she could hear other speakers, feel the...
by bookshepherd_admin | Feb 14, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #10 Your career can morph to something you hadn’t imagined. You may be a mom living on aid with an infant that does her writing in cafes as J.K. Rowling did before the world met Harry Potter. Or Elaine...
by bookshepherd_admin | Feb 7, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #9 Because people will find you. Having your name on a book cover can bring people to you—if you are a consultant, trainer, speaker or anyone who has a product to sell/offer—including you as the...
by bookshepherd_admin | Jan 31, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #8 Because you can expand your, or someone else’s market. It’s not uncommon for companies to expand their position, or re-position their brand and or product by using an author as a spokesperson. That...
