by bookshepherd_admin | Nov 15, 2010 | Book Industry News
Fed Up with Being Felt Up As a member of the workforce and general population, it is impossible to escape the issue of sexual harassment and what it does to anyone encountering it: increased stress, lost productivity, mental and physical illness, even the fear of...
by bookshepherd_admin | Oct 31, 2010 | Book Industry News
Creating a book isn’t cheap. If you are trying to create your book on a shoestring, it might make sense to take a pass. There are costs associated with its production—from editing to layout to cover design to cover copy to printing. And that’s just the beginning....
by bookshepherd_admin | Oct 17, 2010 | Book Industry News
Do your readers a favor and think “short” when you write. Short paragraphs and short sentences can work very effectively. Judith was a columnist for the Denver Business Journal for 10 year plus years–she learned that a one sentence paragraph can work...
by bookshepherd_admin | Sep 5, 2010 | Book Industry News
If you are eBook resistant … get over it pronto. No, we don’t think that eBooks are going to become the dominate player in the book world. Print books will not disappear. But, eBooks are a player. An option—just like selecting from the menu in a restaurant. Some want...
by bookshepherd_admin | May 24, 2010 | Book Industry News
Do you know your breakeven number—the number of books that you need to sell to cover your book production costs? The savvy author tallies up everything from consultants, design, editing, layout, art, illustrations, printing and anything else spent to get his book into...
