by bookshepherd_admin | Jan 3, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #4 Books make great marketing tools. Some say that they are a “calling card” to be handed out liberally. Others use chapters and position them as freebies on the Internet; on Blogs; within Newsletters and...
by bookshepherd_admin | Dec 8, 2010 | Book Industry News
If you elect to publish with a traditional publisher, you will be paid in the form of a Royalty. Rates vary on the publisher, type of book … the deal that you agree to. There are standards and in most cases, they’ve been around a long time—as in decades. Royalty...
by bookshepherd_admin | Nov 15, 2010 | Book Industry News
Fed Up with Being Felt Up As a member of the workforce and general population, it is impossible to escape the issue of sexual harassment and what it does to anyone encountering it: increased stress, lost productivity, mental and physical illness, even the fear of...
by bookshepherd_admin | Oct 31, 2010 | Book Industry News
Creating a book isn’t cheap. If you are trying to create your book on a shoestring, it might make sense to take a pass. There are costs associated with its production—from editing to layout to cover design to cover copy to printing. And that’s just the beginning....
by bookshepherd_admin | Oct 17, 2010 | Book Industry News
Do your readers a favor and think “short” when you write. Short paragraphs and short sentences can work very effectively. Judith was a columnist for the Denver Business Journal for 10 year plus years–she learned that a one sentence paragraph can work...
