by bookshepherd_admin | Feb 7, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #9 Because people will find you. Having your name on a book cover can bring people to you—if you are a consultant, trainer, speaker or anyone who has a product to sell/offer—including you as the...
by bookshepherd_admin | Jan 31, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #8 Because you can expand your, or someone else’s market. It’s not uncommon for companies to expand their position, or re-position their brand and or product by using an author as a spokesperson. That...
by bookshepherd_admin | Jan 24, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: # 7 Because you get paid. By being the Expert that your Book tells the world about, people are will to pay for your expertise. When you have your name on a book cover; when you have others who are known...
by bookshepherd_admin | Jan 17, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #6 Because books can create a lucrative financial return. Contrary to the belief of many, and the practice of too many authors, they don’t “get” how to sell books “without” pitching them blatantly. You...
by bookshepherd_admin | Jan 13, 2011 | Book Industry News
Have you ever stood in a downpour and tried to catch the rain, one drop at a time? The volume of falling water overwhelms even the most determined rain catcher. Similarly, both first-time authors and seasoned ones freeze at their computers, overwhelmed by volumes of...
