by bookshepherd_admin | May 10, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #3: Highly successful authors know how to Communicate. You’ve got the book, do you have the voice? Voice comes in all kinds of packages. Taking your unique approach to your topic, what’s your pitch for it … and who are...
by bookshepherd_admin | May 3, 2011 | Book Industry News
Trait #2: Authors must create books that are Current, Meaningful, with a little bit of “Salt”. Is what you are saying the same old thing that can be found in dozens, maybe, gulp, hundreds of books? Get with it—tweet the old stuff, be sassy, controversial, yes, salty....
by bookshepherd_admin | Apr 14, 2011 | Book Industry News
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and: 1. Create the publicity to now support your book and drive...
by bookshepherd_admin | Feb 21, 2011 | Book Industry News
At a recent three-day convention, Judith was slated to present the opening keynote for the next day and a workshop on communication the third day. It has always been her practice when time permitted, to come in a day early so she could hear other speakers, feel the...
by bookshepherd_admin | Feb 14, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #10 Your career can morph to something you hadn’t imagined. You may be a mom living on aid with an infant that does her writing in cafes as J.K. Rowling did before the world met Harry Potter. Or Elaine...
