by bookshepherd_admin | Jun 21, 2011 | Book Industry News
When Judith first published in 1981, St. Martin’s Press sent her out on a Book Tour, as other publishers did through the years. Times have changed. Totally. Author readings and signing sessions, once the staple of book publicity, have become dinosaurs. In fact,...
by bookshepherd_admin | Jun 14, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #7: Highly successful authors see the Big Picture and know how to SellDo you really understand selling and marketing? Can you do it? Do you know what the competitive books in your genre are and how your book is...
by bookshepherd_admin | Jun 7, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #6: Highly successful authors don’t Publish Too Soon. Sure, you want the book out. Your family is sick of you being buried in it. You’re sick of it as well. Your crowd can hardly wait to get their hands on it. And let’s...
by bookshepherd_admin | May 31, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #5: Highly successful authors become the Expert.Knowing what sets you apart from the crowed author sky allows you to boast a tad. You are the expert. You’ve done the work, paid your dues, and completed the research. Yes,...
by bookshepherd_admin | May 17, 2011 | Book Industry News
The 7 Traits of Highly Successful Authors Trait #4: Highly successful authors know where and what their Niche is. If there is ever a formula for failure, it’s the one that where the author believes, truly believes, that her book is for everyone. Nonsense. The more you...