The Author Success Formula 2023

Saturday, I presented an all-day ZOOM Unplugged—Book Marketing & Social Media. An all-day Zoom event is a lot of time and energy—a brain-jamming experience.

A few hundred blogs ago, I did one on the pros and cons of in-person and online events. My conclusion is that both formats—the in-person and online bring needed value in building relationships and the author’s success.

If I have my druthers, I choose in-person. Saying that, it does not mean ALWAYS, it’s a preference. I work every day with authors via Zoom, Skype, in person, and over the phone. Pulling off an 8.30 am to 4.30 pm Zoom group experience is major working. There is gotta haves:

  1. A workbook that covers everything that will be presented via Zoom
  2. Breaks—we had two 10-minute ones and a 30-minute lunch.
  3. Plenty of interaction and engagement. It was all open-mic … questions could be asked and answered. Participants were hot-seated multiple times throughout the day.
  4. Record it and get the video(s) out to participants so that they could review and participate again.
  5. Create and encourage a communal environment … even newbies—those who had never attended one of my events, became “part of the family.” Relationships begin to build or are strengthened.

Was it a success? YES, yes it was. Comments included:

Today was spectacular … Just had to say it. I loved every minute of it. Learned so much, a little overwhelmed, bus so nice to have everything in one place not instead of having to find it myself.

Thanks so much for a great session today. My brain is full!

The Author Success Formula requires relationships. Relationships that may be have been seeded online, but are birthed in person; then allowed to grow. In-person conferences create that. New friendships are created. Mentors and Mentees come together. Discoveries of new tools are revealed.

Everyone has the answer … at least their answer … to the question: How does an author become successful?

In this season of overwhelming places to be at and things to do, here are my SIX words to embrace as steppingstones for your Author Success:


My view on Author Success …

Never give in. Never give in. Not to others who don’t support or believe in your work. Not to yourself because you are tired and just want to move on. Never, never, never, never—in nothing, great or small, large or petty that a critic or envious author, or even yourself rattles in your ear or head —never give in, except to convictions of honor and good sense. If you made an error in your writing, don’t blame it or someone—just fix it. And let others know you did.

Never yield to force because it’s politically correct or trending and inconsistent with your theme, writing, and ethics. Never yield to the apparently overwhelming might of the enemy—enemies that can become in all forms, sizes, genders, and voices.

The gift you give to others and to yourself … Be True to You … my #1 commandment of building confidence as an author.

So, I’ll end once again with:

Believe in yourself and your work.
Build your inner confidence.
Forge ahead.

The Author Success Formula … Make it part of your 2023 DNA.


Dr. Judith Briles is a book publishing expert and coach. Often, she must roll up her writing sleeves and become a Book Doctor, juicing up storylines and author words. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 42 books including Author YOU: Creating and Building Your Author and Book PlatformsSnappy Sassy Salty: Success for Authors and Writers, and How to Create a Million Dollar Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon. Collectively, her books have earned over 45 book awards. Judith speaks throughout the year at publishing conferences. 

Throughout the year, she holds Judith Briles Book Unplugged in-person and online experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensives limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE

Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorYOU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact her.

©2022 Judith Briles – The Book Shepherd™ All Rights Reserved.