What Speaking Does for Book Sales and Authors … Mucho!

Only read this if you want to sell more books.

People who just want to write, and not market what they do or themselves, I suggest you stop.


For those who want to sell books and spread their wise words, read on.

Let’s start with: Why should you speak on your book and your expertise? A great question … let me count the “why” ways, the secret sauce of book sales:

#5 Books support a speaking career. Big time. This is where having the Expert Factor flies in your door. You’ve got a book. You have a mouth. Put them together. Sending your book and placing it physically in the hands of a meeting planner, as well as extra copies for a decision committee, moves you into a shortlist position.

#4 By determining the theme for the meeting or conference, you can create a “hook” to tie in the topic of your book directly—creating a partnership. Offer free articles for the group’s newsletters, always mentioning the title of your book. Supports pre-sales as well as onsite sales.

#3 Include your book for each attendee within your speaking fee or at a discounted add-on. Even if everyone attending gets  your book because of their participation at the presentation, always bring plenty of extras. They will be purchased for friends and colleagues who couldn’t attend … it always happens.

#2 Make sure you participate in my annual in-person Speaking Unplugged event. Held ONLY once a year, you’ve missed out for 2021. The 2022 dates will be announced in the fall.

#1 If you want to make your mark, increase your presence, become a media expert, a sought-after speaker or consultant, or simply reinvent yourself, a book can be your best friend. And celebrate YOU as the star.

Speaking is the #1 way to sell your book. The secret sauce.

Sizzling July approaches. Why not heat up your book sales by booking a few speaking gigs? The aha … you don’t have need your book to be finished or in hand. It’s forthcoming … share insights, tidbits, and how-to concepts to tease and entice meeting planners. Starting today. 

Just do it.

Dr. Judith Briles is a book publishing expert and coach. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 37 books including Author YOU: Creating and Building Your Author and Book Platforms, Snappy Sassy Salty: Wise Words for Authors and Writers, and How to Create a $1,000,000 Speech. Her personal memoir When God Says NO-Revealing the YES When Adversity and Loss Are Present is a #1 bestseller on Amazon. Collectively, her books have earned over 45 book awards. Judith speaks throughout the year at publishing conferences. 

Throughout the year, she holds Judith Briles Book Unplugged experiences: Publishing, Speaking, Marketing, and Social Media. All are two-day intensive limited to a small group of authors who want to be seriously successful. Join Judith live for the “AuthorU-Your Guide to Book Publishing” podcast on the Toginet Radio Network HERE

Follow @AuthorUYOUBooks and @MyBookShepherd on Twitter and do a “Like” at AuthorU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact me.

©2021 Judith Briles – The Book Shepherd™ All Rights Reserved.