by bookshepherd_admin | Jul 24, 2010 | Book Industry News
Ready to Launch Your Book? If you plan on pitching your book to the media, any media, why not create a special week celebrating your topic? Yes, it’s a gimmick, but gimmicks that connect and reach out to the audience of a radio, TV and print may just be the perfect...
by bookshepherd_admin | Jul 7, 2010 | Personal Smarts, Workplace Smarts
Have you ever been in a situation where you know that it could have been avoided? It usually comes from a wrong fit. People often ask what groups I speak for. My response is always—it’s better to ask what groups I don’t speak for. Puzzled with my response, I...
by bookshepherd_admin | Jul 5, 2010 | Book Industry News
The Web is for book selling. You’ve got to be strategic in how you market yourself and your work. Book selling is way beyond the bookstore—in fact, book stores are minor players for many authors. It makes sense to be on Facebook (growing in leaps and bounds), LinkedIn...
by bookshepherd_admin | Jun 21, 2010 | Book Industry News
Continued cutbacks in traditional publishing are good news for the self-published author who dreams of being picked by a major publisher. Editors don’t have the time, or the budgets, to develop a book the way they used to. The already published self/independent author...
by bookshepherd_admin | May 31, 2010 | Book Industry News
In the old days, kids and adults gathered around the radio to hear their favorite programs presented on a weekly basis … each show linked to the previous and ending with a tease to the following weeks. Serials. Sometimes offering gadgets to the listener—hooking them...
