by bookshepherd_admin | Sep 26, 2010 | Book Industry News
Get a jumpstart on your book sales by pre-selling your book before you have it in hand. Offer a discount that includes shipping. Be a little vague—instead of saying “Available September 15, 2009,” go with “Available Fall 2009)—you now have three months to get it out....
by bookshepherd_admin | Sep 19, 2010 | Book Industry News
Illustrations Become Products If you have created illustrations for your book, are they part of your branding? Can they be made into a sellable product that is low price and an add-on to a sale of a book or stand alone? To do this, you need to get permission of the...
by bookshepherd_admin | Sep 5, 2010 | Book Industry News
If you are eBook resistant … get over it pronto. No, we don’t think that eBooks are going to become the dominate player in the book world. Print books will not disappear. But, eBooks are a player. An option—just like selecting from the menu in a restaurant. Some want...
by bookshepherd_admin | Aug 21, 2010 | Book Industry News
The Real Cost of Publishing … crunch your numbers in the beginning and throughout your publishing process. Are you publishing for hobby purposes or is your game plan to make money? Know the cost of creating the product to get you there. Hobbyists lean toward to POD...
by bookshepherd_admin | Aug 7, 2010 | Book Industry News
Speaking is a “must” for today’s author. Don’t just think major cities—it’s the little places that may be craving for your words. Creating a workshop or keynote talk that is centered on the topic of your book is one of the single best ways to move them. Recently...
