by bookshepherd_admin | Nov 7, 2010 | Book Industry News
If you work with a ghost writer or content/development editor, it’s critical that she or he understands “your voice,” honors and maintains it. Too many authors are paying good money for professional help in getting their words out and discovering too late that what is...
by bookshepherd_admin | Oct 31, 2010 | Book Industry News
Creating a book isn’t cheap. If you are trying to create your book on a shoestring, it might make sense to take a pass. There are costs associated with its production—from editing to layout to cover design to cover copy to printing. And that’s just the beginning....
by bookshepherd_admin | Oct 24, 2010 | Book Industry News
If there is a possibility of connecting with a sponsor—by speaking, premium sales or corporate sponsorship—think about what your cover design. Is there room on it that a corporate logo could be placed on a special printing run?—that’s worth money to you. Or,...
by bookshepherd_admin | Oct 17, 2010 | Book Industry News
Do your readers a favor and think “short” when you write. Short paragraphs and short sentences can work very effectively. Judith was a columnist for the Denver Business Journal for 10 year plus years–she learned that a one sentence paragraph can work...
by bookshepherd_admin | Oct 3, 2010 | Book Industry News
Most authors think of bookmarks as give-aways. Think differently. In book genres such how-to, self-help, business, or inspirational, people may be willing to pay for your give-aways. I recently took a scripting model from one of my books, put in on a 2 x 8 laminated...
