by bookshepherd_admin | Nov 10, 2014 | Author Success, Book Marketing, Book Publicity
Yowsa … AuthorU.org and The Book Shepherd have an extraordinary BookCamp popping next weekend, Saturday the 15th … it’s our end of the year gift to you. How to Create Killer Book Publicity that Sells Books Far Beyond Your Launch on a...
by bookshepherd_admin | Sep 29, 2014 | Book Marketing, Book Publicity
Let’s recap—Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who? Looked at why the author has got to be the lead, and driver of his or her book marketing success (or failure); Book Marketing Myth #2: Getting on a Major TV Show will Sell Tons of...
by bookshepherd_admin | Sep 26, 2014 | Book Marketing, Book Publicity, Social Media
Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure! If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just want to write.” I get it … many authors would rather just be writing....
by bookshepherd_admin | Sep 1, 2014 | Book Awards, Book Publicity
Book award contests are everywhere. What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and: 1. Create the...
by bookshepherd_admin | Aug 22, 2014 | Book Marketing, Book Publicity
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. Or, they have their own agenda. What to do? Why take control, that’s what you do! How about: If I understand your question...
by bookshepherd_admin | Aug 13, 2014 | Book Publicity, Publishing at Sea
You won’t find many free opportunities to pick my friend Joan Stewart’s brain. That’s why, if you’re writing a book, you won’t want to miss the chance tomorrow to let Joan, known as the Publicity Hound, help you generate publicity ideas....