by bookshepherd_admin | Mar 10, 2020 | Author Success, Book Marketing, Book Shepherd, Kick Butt Author Tips
Oh yes … a book is a wonderful thing! The catch is, people need to pick it up and read it. We authors need tips and tricks … and promo tools to encourage the “pick up” factor. This is beyond social media postings and people buzzing. It’s...
by bookshepherd_admin | Jul 15, 2017 | Kick Butt Author Tips
Discover Cloze Pronto … Never Miss an Important Date Again If you are like me … sometimes your “smart” phone turns really dumb … as in it deletes items that you would bet your life on you entered into your calendar. Dates, consults, meetings, webinars, reminders, etc....
by bookshepherd_admin | Jun 24, 2017 | Author Success, Book Marketing, Kick Butt Author Tips
Update and Refresh your Metadata for your Book and Profiles Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of...
by bookshepherd_admin | Jun 17, 2017 | Kick Butt Author Tips
1. Your Profile Across all social media channels, a must do/have tip deals with consistency and expertise. As a nonfiction author, get your “expertise” up front and use at least one other keyword or phrase in the very visible and searchable Profile....
by bookshepherd_admin | May 27, 2017 | Kick Butt Author Tips
Are you tripping up your Book Designer? Remember — your book is for your readers … not for you. Your cover should be the lure to hook a potential buyer and bring them in …, not you. Yes, you should be happy with it … but sometimes the...
by bookshepherd_admin | May 20, 2017 | Book Publishing, Book Success, Books, Kick Butt Author Tips
One of the beliefs that has floated for years was that an author should mail a copy of the manuscript to him or herself and that was all that was needed. It’s wrong … basically old school and Dinosaurian in thinking. Here’s what today’s Copyright law covers: The...
