by bookshepherd_admin | Jan 24, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: # 7 Because you get paid. By being the Expert that your Book tells the world about, people are will to pay for your expertise. When you have your name on a book cover; when you have others who are known...
by bookshepherd_admin | Jan 17, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #6 Because books can create a lucrative financial return. Contrary to the belief of many, and the practice of too many authors, they don’t “get” how to sell books “without” pitching them blatantly. You...
by bookshepherd_admin | Jan 13, 2011 | Book Industry News
Have you ever stood in a downpour and tried to catch the rain, one drop at a time? The volume of falling water overwhelms even the most determined rain catcher. Similarly, both first-time authors and seasoned ones freeze at their computers, overwhelmed by volumes of...
by bookshepherd_admin | Jan 3, 2011 | Book Industry News
Why should you write a book? Let me continue to count the ways: #4 Books make great marketing tools. Some say that they are a “calling card” to be handed out liberally. Others use chapters and position them as freebies on the Internet; on Blogs; within Newsletters and...
by bookshepherd_admin | Dec 8, 2010 | Book Industry News
If you elect to publish with a traditional publisher, you will be paid in the form of a Royalty. Rates vary on the publisher, type of book … the deal that you agree to. There are standards and in most cases, they’ve been around a long time—as in decades. Royalty...
