Update and Refresh your Metadata for your Book and Profiles
Consumers’ mindsets are constantly evolving, so it’s important to regularly update your metadata to reflect current trends and buzz words/phrases. Select 3-5 keywords that best reflect the content of your book in a way readers would typically do a Google search for that content or info. Add these to the keyword field on any site that offers your book (Amazon, BN, IngramSpark, your website, etc.) look …
1. Your Profile
Across all social media channels, a must do/have tip deals with consistency and expertise. As a nonfiction author, get your “expertise” up front and use at least one other keyword or phrase in the very visible and searchable Profile. As a fiction author, include your genre as well as a reader benefit. Make sure you add your website.
2.Brand YOU and use a Tag Line on your website and everywhere
You–your name–is the brand. That’s …
Are you tripping up your Book Designer?
Remember — your book is for your readers … not for you. Your cover should be the lure to hook a potential buyer and bring them in …, not you. Yes, you should be happy with it … but sometimes the “WOW” will come from others eyes, your readers, fans, and buyers … not always your own.
Let your designer do his or her job. When you have samples — …
One of the beliefs that has floated for years was that an author should mail a copy of the manuscript to him or herself and that was all that was needed. It’s wrong … basically old school and Dinosaurian in thinking.
Here’s what today’s Copyright law covers:
The Author’s copyright becomes automatic as soon as a creative work is captured in a tangible form. In other words, think paper, a file on your computer, any recording device … and …
We Authors love FREE stuff. And let’s face it, outside of Amazon, little is done to position an eBook. Here are two resources for you to list yours—one includes an extensive Directory. Note—websites come and go. Some may no longer be available when you click on the various links.
1. Thanks to the Kindle Boards, here’s a long list of places where self-published authors can promote their eBook for free!
2. Here’s more information about the …
List of Book Reviewers
Savvy authors will request reviews at Amazon, B&N.com, Goodreads, and other review opportunities–such as when someone/anyone buys your book directly from you.
Understand this: Reviews sell eBooks, printed books and audiobooks. Reviews make your eBook appear important. Solicit as many reviews as possible.
Reviews are the most effective and least expensive form of ANY book related promotion–far cheaper than an ad.
For reaching out to “unknown to you” reviewers, try The …
Authors: Step Away from Images for Book Cover that You Are Emotionally Attached To …
Rarely is it the right choice. Rarely. Your book cover is not you, your friends, or your family. Book covers are for your book buyers. What grabs them? Gets their attention? Shouts out: pick me up?
What authors should do instead: Work with a cover designer who isn’t attached to your image. Yes, he or she should get your voice, your concept …
DO NOT register for Extended Distribution on Amazon’s CreateSpace for Your Book
CreateSpace has an option in their distribution page that offers to make your book available to bookstores and libraries. REPEAT: DO NOT check the box to have your books sold into those markets.
WHY? The discount offered through Extended Distribution to bookstores is so low and non-returnable that stores won’t take it. Few know that CreateSpace uses IngramSpark to offer the books in this program to …