by bookshepherd_admin | Sep 29, 2020 | Author Success, Book Marketing, Book Publicity, Book Success, PR and Media
Author and Book Marketing Smarts: Are YOU Quenching Your Reader’s Thirst? Two essential questions every author needs to address: Is my marketing working? Am I using the right words? When it comes to writing book marketing copy for promo purposes … does it grab a...
by bookshepherd_admin | Sep 22, 2020 | Author Success, Book Marketing, Podcasts
Podcasting is sizzling hot. Over 50% of homes in the US listening to podcasts–that’s over 60 million! Some residents listen within the walls … some grab their earbuds and head out for a walk; some listen in the cars. There are over 1,000,000...
by bookshepherd_admin | Sep 15, 2020 | Author Success, Book Publishing, Book Success, Endorsements
Not a week goes by that I don’t get an email or a call from an author asking how to get an Endorsement for their book or how to get someone to write the Foreword. Here’s my response … For Forewords: Big suggestion … pull a line or phrase from the writer of the...
by bookshepherd_admin | Aug 25, 2020 | Author Success, Book Marketing, Book Success, Social Media
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable. YES … Authors must be findable… easily findable. Right now … open a new tab on the browser you have opened...
by bookshepherd_admin | Aug 11, 2020 | Author Power, Author Success, Authors Hall of Fame, Book Awards
Nominations for the 2021 Colorado Authors’ Hall of Fame Are Now Open! It’s time to celebrate amazing authors. The nominations for the second Colorado Authors’ Hall of Fame are now open through February of 2021. The induction ceremony and gala will be held on...
by bookshepherd_admin | Aug 4, 2020 | Author Mistakes, Author Success, Book Awards, Book Marketing
Niche Books and Niche Publishing Deliver Bankable Results When authors say their book is for everybody, a reality check is needed. Your book is not for everyone. Ever. My truthiness: the more you niche yourself, the bigger your fan base; the greater your reader market...